Privacy Policy
1.Who we are
Wuhe Trading Co., Limited ("Wuhe", "we", "us") is a company incorporated in Hong Kong SAR. We are the data controller responsible for the personal information described in this policy.
- Registered office: [full registered address to confirm], Hong Kong SAR
- Company registration number: [Hong Kong company number to confirm]
- Email: sales@wuhetrade.com
- WhatsApp / phone: +86 138 0000 0000
2.Information we collect
We only collect what is necessary to respond to your inquiry and to fulfil orders. Typically:
| Category | Examples | How it reaches us |
|---|---|---|
| Contact details | Name, company name, job title, email address, phone or WhatsApp number, country | You send them to us on WhatsApp, by email or by phone |
| Commercial information | Products of interest, quantities, target prices, delivery requirements, order history | Your messages and our quotations |
| Technical information | IP address, browser type, pages visited, approximate location (country/city level) | Automatically collected by our hosting provider and, where enabled, website analytics |
We do not knowingly collect information from children, and we do not collect payment card data. We do not use this website to run automated profiling or advertising retargeting.
3.How we use information
- To answer your inquiry and send catalogs, quotations and samples
- To prepare proforma invoices, arrange production, shipping and after-sales support
- To comply with tax, customs, export-control and anti-money-laundering obligations
- To keep records of our business relationship and to defend legal claims
- To understand aggregate website traffic so we can improve the catalog
We do not sell your personal information, and we do not share it with third parties for their own marketing.
4.Legal bases (EEA / UK visitors)
Where the EU or UK GDPR applies, we rely on: performance of a contract or steps prior to entering one (responding to your quote request); legitimate interests (running and improving our B2B business, preventing fraud); legal obligation (tax, customs, accounting records); and consent where we ask for it, which you may withdraw at any time.
5.Who we share information with
- Messaging and email providers — WhatsApp (Meta Platforms) and our business email provider, which transmit and store our correspondence
- Hosting and infrastructure — Cloudflare, which delivers this website and keeps standard server logs
- Manufacturing and logistics partners — factories, freight forwarders and couriers, only the details needed to produce and ship your order
- Professional advisers and authorities — auditors, banks, customs and tax authorities where legally required
Some of these providers are located outside your country, including in the United States and Hong Kong SAR. Where required, transfers are covered by appropriate safeguards such as standard contractual clauses.
6.How long we keep information
Inquiries that do not lead to an order are deleted or anonymised after 24 months. Order, invoice and shipping records are kept for at least 7 years to meet Hong Kong and destination-country accounting and customs requirements. Server logs are kept by our hosting provider for a short period (typically 30 days or less).
7.Your rights
Depending on where you live, you may have the right to access, correct, delete, restrict or object to the processing of your personal information, to receive it in a portable format, and to withdraw consent. California residents have the right to know what personal information we collect, to request deletion or correction, and to opt out of the "sale" or "sharing" of personal information — we do not sell or share personal information as those terms are defined by the CCPA/CPRA, and we do not discriminate against anyone who exercises their rights.
To exercise any right, email sales@wuhetrade.com with the subject line "Privacy request". We may need to verify your identity, and we will respond within the time required by applicable law (normally 30–45 days).
8.Cookies and analytics
This site is a static catalog and sets no advertising or retargeting cookies. We use Google Analytics 4 only to measure aggregate traffic — how many visitors arrive, which pages and product categories they view, which country and device type they use, and how many click a WhatsApp button. This helps us improve the catalog; it is not used to build advertising profiles or to identify you as an individual.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique browsers for aggregate statistics | 2 years |
| _ga_* | Google Analytics | Maintains session state for aggregate statistics | 2 years |
Visitors in the EEA, the UK and Switzerland are not tracked by Google Analytics unless they consent: analytics and advertising storage are set to "denied" by default for those regions, and Google Consent Mode is used so no analytics cookies are written before consent. You can also block or delete cookies in your browser settings at any time, or install the Google Analytics Opt-out Browser Add-on — the catalog remains fully usable either way.
9.Security
We use HTTPS across this website and restrict access to business correspondence to staff who need it. No method of transmission or storage is completely secure; if you believe your information has been compromised, contact us immediately.
10.Changes to this policy
We may update this policy to reflect changes in our practices or the law. The "last updated" date above will always show the current version.
11.Contact
Questions about this policy or your personal information: sales@wuhetrade.com. If you are in the EEA or UK and are not satisfied with our response, you may complain to your local data protection authority. California residents may also contact the California Attorney General.